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點擊：<span><script src="http://m.passandfail.com/data/include/newshits.php?id=468"></script></span> </h3> <div class="share">  <div class="bdsharebuttonbox"> <a href="#" class="bds_more" data-cmd="more"></a> <a href="#" class="bds_qzone" data-cmd="qzone"></a> <a href="#" class="bds_tsina" data-cmd="tsina"></a> <a href="#" class="bds_tqq" data-cmd="tqq"></a> <a href="#" class="bds_renren" data-cmd="renren"></a> <a href="#" class="bds_weixin" data-cmd="weixin"></a> </div> <script> window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdPic":"","bdStyle":"0","bdSize":"16"},"share":{},"image":{"viewList":["qzone","tsina","tqq","renren","weixin"],"viewText":"分享到：","viewSize":"16"},"selectShare":{"bdContainerClass":null,"bdSelectMiniList":["qzone","tsina","tqq","renren","weixin"]}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)]; </script>  </div> </div> <div class="content"><p style="text-indent: 2em; line-height: 2em;"><span style="font-size: 16px;">廣告道閘是傳統道閘與現代廣告機設備的結合體，也是一種新興的一種廣告模式，面對的人流量也是非常大的，而且他的時效性也是非常高的。</span></p><p style="text-indent: 2em; line-height: 2em;"><span style="font-size: 16px;">1、道閘廣告媒體五大特點　</span></p><p style="text-indent: 2em; line-height: 2em;"><span style="font-size: 16px;">1)視覺沖擊力強壯?！　?/span></p><p style="text-indent: 2em; line-height: 2em;"><span style="font-size: 16px;">2)準確投進駕車的干流消費人群 ?！　?/span></p><p style="text-indent: 2em; line-height: 2em;"><span style="font-size: 16px;">3)強制性展現，99%以上的到達率(車主)?！　?/span></p><p style="text-indent: 2em; line-height: 2em;"><span style="font-size: 16px;">4)<span style="font-size: 16px; line-height: 2em; text-indent: 2em;">廣告信息獨享?！　?/span></span></p><p style="text-indent: 2em; line-height: 2em;"><span style="line-height: 2em; text-indent: 2em; font-size: 16px;">5)動態展現?！　?/span></p><p style="text-indent: 2em; line-height: 2em;"><span style="line-height: 2em; text-indent: 2em; font-size: 16px;">2、道閘廣告媒體的優勢　　</span></p><p style="text-indent: 2em; line-height: 2em;"><span style="font-size: 16px; line-height: 2em; text-indent: 2em;">1)廣告受眾質量高：均為市區最具消費才能的中高收入群體;　　</span></p><p style="text-indent: 2em; line-height: 2em;"><span style="font-size: 16px; line-height: 2em; text-indent: 2em;">2)挑選性和針對性強：依據廣告主對其廣告受眾的挑選，道閘廣告直接將廣告信息傳遞給真實的受眾，具有強烈的挑選性和針對性，其他前言只能將廣告信息抽象地傳遞給一切受眾，而不論受眾是否是廣告信息的方針目標?！　?/span></p><p style="text-indent: 2em; line-height: 2em;"><span style="font-size: 16px; line-height: 2em; text-indent: 2em;">3)廣告繼續時間長：一個30秒的電視廣告，它的信息在30秒后化為烏有。道閘廣告則明顯不同，在受傳者作出最終決議之前，能夠反復屢次讀取廣告信息，直到最終做出購買或舍棄決議?！　?/span></p><p style="text-indent: 2em; line-height: 2em;"><span style="font-size: 16px; line-height: 2em; text-indent: 2em;">4)具有逼迫受眾讀取的特性：不同于報紙雜志廣告，道閘廣告信息直接面對著進出大門的司機和行人，能夠無限次進入他們的眼球然后影響其購買行為?！　?/span></p><p style="text-indent: 2em; line-height: 2em;"><span style="font-size: 16px; line-height: 2em; text-indent: 2em;">5)高效的廣告傳達：廣告主在投進廣告之前，能夠參照小區人口統計要素和地輿區域要素挑選受傳目標以確保最大極限地使廣告消息為受傳目標所承受，真實作到有的放矢。每天均勻5次的閱覽頻次，廣告信息準確、會集、反復地定向傳達　　</span></p><p style="text-indent: 2em; line-height: 2em;"><span style="font-size: 16px; line-height: 2em; text-indent: 2em;">6)具有可測定性：發布廣告之后，能夠憑借產品銷售數量的增減改變狀況及改變起伏來了解廣告信息傳出之后發生的作用，然后挑選今后的投進小區。這一優勢超過了其他廣告媒體。</span></p><p style="text-align:center"><span style="line-height: 2em; text-indent: 2em; font-size: 16px;"><img src="/data/upload/image/20170926/1506408227797935.jpg" alt="廣告道閘" width="518" height="400" border="0" vspace="0" title="廣告道閘" style="width: 518px; height: 400px;"/></span></p><p style="text-indent: 2em; line-height: 2em;"><span style="line-height: 2em; text-indent: 2em; font-size: 16px;">所以這就是為什么大家更偏愛廣告道閘的原因。</span></p><p><br/></p></div> <h3 class="tag">相關標簽：<a href="http://m.passandfail.com/tag/%E6%91%86%E9%97%B8">擺閘</a> </h3> <div class="page">上一篇：<a href="http://m.passandfail.com/news/467.html">廣告道閘的優點有哪些</a><br />下一篇：<span><a 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